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Advanced targeting options ensure your ads are shown to the most relevant audiences, maximizing engagement and minimizing wasted spend.
Demographics (age, gender, income)
Interests and hobbies
Website behavior and intent
Custom audiences from your data
Similar audiences (lookalikes)
Geographic and language targeting
A strategic approach to creating display campaigns that build awareness and drive conversions.
Google Display Network (GDN) is a collection of over 2 million websites, apps, and videos where your ads can appear. It reaches over 90% of internet users worldwide, making it perfect for brand awareness and remarketing campaigns.
aWhile Search Ads target people actively searching for your products/services, Display Network ads reach people while they're browsing other websites, watching videos, or using apps. It's great for building awareness and staying top-of-mind.
Display ads work well for e-commerce stores, local businesses wanting to increase brand awareness, B2B companies with longer sales cycles, and any business looking to remarketing to previous website visitors.
We track metrics like impressions, click-through rates, conversions, cost per acquisition, and brand awareness lift. We also use view-through conversions to measure the impact of ads that were seen but not immediately clicked.